You Built the Body of Work.
Now Build the Room Around You.
Forge is a private quarterly mastermind for independent fitness professionals who are done grinding alone.
73%
of fitness pros have no peer to trust with business questions
4×
Quarterly retreats
3 days, 12 members, one focused room
The Ordinary World
The fitness industry trains you to help others get stronger.
Nobody trains you to build a business.
73%
of independent fitness professionals report having no peer they trust with real business questions
$8K
The plateau where online coaches stall — not for lack of skill, but for lack of a room that sees the whole picture
Solo
Most fitness pros make every major business decision alone — pricing, packaging, pivots — with no outside perspective
The Gym Owner
Running lean with 1–2 staff. Loves the craft. Drowning in ops.
The Online Coach
Stuck at $8K/month. Has the clients. Can't crack the ceiling.
The Studio Operator
Knows anatomy cold. Freezes when someone says "sales funnel."
The Struggle
What members said
before they found the room
Anonymized with permission. These are real words from real professionals.
I raised my rates and lost four clients in a week and had no one to call. I just sat with it. Told myself I'd made a mistake. Dropped back down two months later.
Every Sunday I tell myself this is the week I figure out my funnel. Every Friday I'm still just posting and praying.
I have 200+ five-star reviews and I still feel like an imposter charging $200/session. I don't know who to ask about this without sounding ungrateful.
I've built three different 'passive income' products. None of them are passive. All of them made me less money than my in-person clients.
My gym has two employees and I'm still somehow working 70 hours a week. I know something is wrong with how I've structured this but I can't see it from the inside.
Someone asked me what my sales process was. I said 'I just talk to people.' They looked at me like I had three heads.
I spent $4,000 on a business coach who gave me a 47-page PDF and told me to 'niche down.' I still don't know what that means for someone who trains real people in a real gym.
I've been at $8K a month for 14 months. I can't figure out if I'm one decision away from breaking through or if I've hit a real ceiling.
Crossing the Threshold
This is what
the room looks like
3 Days. 12 Members. One focused room.
Every quarter, 12 carefully selected fitness professionals gather for 3 days of structured hot seats, shared playbooks, and genuine conversation. No keynotes. No pitch decks. Just people who've built what you're building.
Hot Seats that actually help.
Each member gets 45 minutes in the seat. The room asks the questions you've been avoiding. You leave with a decision made, not a to-do list.
The group chat that's actually alive.
Between retreats, the Slack group stays warm. Members share wins, ask for help at midnight, and hold each other accountable between quarters.
Just closed my first $3,500 group coaching package. Three months ago I was charging $120/month. The pricing conversation from the Denver retreat finally clicked tonight.
This is exactly why we show up. So proud of you. What was the moment it clicked?
When Dani said "you're not selling sessions, you're selling the version of them that shows up to their kid's game without back pain." I just... stopped apologizing for my rate.
Inside the Room
What a Forge
retreat looks like
Member Outcomes
What shifts when you
stop building alone
+$14K
MRR in 90 days
Online coach, 2nd retreat
60%
Average rate increase
Within 6 weeks post-retreat
12
Members per retreat
Selective by design
4×/yr
Quarterly gatherings
3 days each, nationwide
"I came in thinking I needed a marketing strategy. I left with a completely different understanding of who I was building this for. That clarity was worth more than any tactic."
Camille Okafor
Online Strength Coach · Chicago, IL
"The hot seat session was the most useful 45 minutes I've had in my business in four years. People who actually know what they're talking about, asking the questions I'd been avoiding."
Darnell Whitfield
Gym Owner · Nashville, TN
"I raised my rates by 60% within six weeks of the retreat. Not because someone told me to — because I finally understood my own numbers."
Sophia Reyes
Pilates Studio Owner · Portland, OR
The Next Room
Summer Retreat 2026
The next Forge quarterly gathering. 12 seats. Applications close when the room fills.
Dates
July 17–19, 2026
Location
Asheville, NC — Mountain Retreat House
Cohort Size
12 members (3 spots remaining)
Investment
$2,400 all-inclusive · Payment plans available
Applications reviewed personally. Typically 3–4 business days to hear back.
Ready to apply?
The application takes 4 minutes.
Three short steps. No pitch deck required. We're looking for professionals who are serious about their business and open to being challenged.
What you coach and how long you've been at it
Your current revenue range + biggest bottleneck
Name, email, and Instagram handle
Selective by design. Not every application is accepted.